MileMakers Run Club Launch + Merch Drop Shoot

Linked up with the MileMakers crew yesterday to shoot the launch of their brand-new run club and first merch drop here in Pensacola. Nothing but good vibes, early miles, and that fresh-gear excitement you only get when something new is starting.

The goal was simple: keep it real and energetic. We shot downtown, mixed street textures with wide-open sky, and leaned into movement — fast, loose frames, big graphic hits, a little chaos, and a lot of fun. The gear looks sick in person too: bold print, clean whites, and just enough attitude to work whether you're actually running or just wearing it to grab a latte and “talk about how you should run more.” (No judgment — that counts in the culture.)

What I love about run clubs is how they bring people together. Doesn't matter if you're a seasoned marathoner or someone who’s easing back into jogging — it’s about showing up, finding your pace, and being surrounded by people who are pushing forward too. This launch feels like the start of something solid for the Pensacola running community.

If you're local and looking for a reason to get outside, meet people, and log some miles, definitely keep an eye on MileMakers. And snag a shirt — they make you look fast, even if you're just out for a walk.

Stoked to help tell this story and excited to see this club grow.